Social media marketing has revolutionized the concept of marketing in many aspects including target market identification, specificity of the message itself and the ability to obtain instant feedback. Twitter is one such online platform that allows for marketing by targeting the social media users who interact and communicate via the platform. A good marketing idea must take into account the target market to ensure efficiency as well as the effectiveness of the marketing campaign. At the end of the day, the number of successful conversions will determine whether the marketing strategy was a failure or a success. To Find your target market on Twitter, you must have the basic knowledge of what your target market likes or what identifies them because this will be well portrayed in their Twitter activities. Some of the ways of finding your target market on this social site include:
Find the very active users, trendsetters and influencers
It is important to direct your marketing campaign at people who are active on Twitter. This can be based on how recently and frequently a user tweets. Trendsetters also have a great influence on Twitter users. The hashtags that they create are used by many people since they are always engaging and provide a unifying platform for most users. Finding users on specific hashtags is definitely one way of identifying your target market. Social influencers found on Twitter have many followers and start off discussions that many users may engage in even without necessarily using a hashtag. Their opinions are very highly regarded and they may push a marketing idea by constantly tweeting about it to their followers. There are also tools such as Social Bro that may help you in identifying users that are active as well as those that have a high number of followers.
Specific words in users' Twitter bios
Tools like Social Bro can help you identify target market from key words on users' bio and then organize them into lists. You can also use the search feature on twitter which works based on key words. This would go a long way in helping you identify your target market from Twitter. FollowerWonk is another free tool that can be used for this purpose.
Personal Friends
Using the advanced search features, you can also search for your friends and include them onto lists where they fit. As they say, charity begins at home and where better to start than with your known contacts.
Properly organize your search results
Having found the different profiles based on relevant keywords, it is important that you organize them into lists. Twitter has a feature that allows you to create up to 20 lists with with a maximum number of 500 users. This will help you manage your target market list and also send marketing material specifically to them. Online data management tools can also be used to properly manage these lists.
It is important to interact with your target market once you have identified them. Monitor your lists and cultivate good relationships by sending targeted content to your intended market. Occasionally update your lists to add new people. Happy marketing!
