Never claimed to be a social media marketing expert but I thought I'd pass on some tips, tricks and idea's on how to improve your social media marketing.
Let's get to it...
[intense_dropcap rtl="0"]1[/intense_dropcap]Have a social media marketing goal. If you don’t know where you want to go, it’s pretty hard to get there.
[intense_dropcap rtl="0"]2[/intense_dropcap]Promote your most popular posts – and that goes for blog posts as well as social media posts.
[intense_dropcap rtl="0"]3[/intense_dropcap]If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.
[intense_dropcap rtl="0"]4[/intense_dropcap]How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.
[intense_dropcap rtl="0"]5[/intense_dropcap]Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
[intense_dropcap rtl="0"]6[/intense_dropcap]Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
[intense_dropcap rtl="0"]7[/intense_dropcap]Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
[intense_dropcap rtl="0"]8[/intense_dropcap]Analyze your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or ?
[intense_dropcap rtl="0"]9[/intense_dropcap]Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
[intense_dropcap rtl="0"]10[/intense_dropcap]Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
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[intense_dropcap rtl="0"]11[/intense_dropcap]If you want your social content to social content to attract, do your best to share quality tips that are really unique
[intense_dropcap rtl="0"]12[/intense_dropcap]Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
[intense_dropcap rtl="0"]13[/intense_dropcap]Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
[intense_dropcap rtl="0"]14[/intense_dropcap]If you use Pinterest regularly, make sure you also access http://nitrogr.am/ for powerful, easy to use Pinterest analytics.
[intense_dropcap rtl="0"]15[/intense_dropcap]Use http://nitrogr.am/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
[intense_dropcap rtl="0"]16[/intense_dropcap]Posts people skip most? Highly personal negative posts complaining about illness and problems. (Do you agree?)
[intense_dropcap rtl="0"]17[/intense_dropcap]Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
[intense_dropcap rtl="0"]18[/intense_dropcap]Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.
[intense_dropcap rtl="0"]19[/intense_dropcap]Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?
[intense_dropcap rtl="0"]20[/intense_dropcap]Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
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[intense_dropcap rtl="0"]21[/intense_dropcap]Be sure you don’t use any banned hashtags with your Instagram photos or videos: http://thedatapack.com/banned-hashtags-instagram/
[intense_dropcap rtl="0"]22[/intense_dropcap]Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
[intense_dropcap rtl="0"]23[/intense_dropcap]Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
[intense_dropcap rtl="0"]24[/intense_dropcap]If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
[intense_dropcap rtl="0"]25[/intense_dropcap]Give your new product campaign a name – and start talking about it on your social media.
[intense_dropcap rtl="0"]26[/intense_dropcap]Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
[intense_dropcap rtl="0"]27[/intense_dropcap]Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.
[intense_dropcap rtl="0"]28[/intense_dropcap]Use survey monkey.com to create free surveys. You can ask questions for your new product idea and share the link on social media.
[intense_dropcap rtl="0"]29[/intense_dropcap]If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
[intense_dropcap rtl="0"]30[/intense_dropcap]Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover –photos.
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[intense_dropcap rtl="0"]31[/intense_dropcap]Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.
[intense_dropcap rtl="0"]32[/intense_dropcap]At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)
[intense_dropcap rtl="0"]33[/intense_dropcap]You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!
[intense_dropcap rtl="0"]34[/intense_dropcap]Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
[intense_dropcap rtl="0"]35[/intense_dropcap]Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your Page.
[intense_dropcap rtl="0"]36[/intense_dropcap]If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.
[intense_dropcap rtl="0"]37[/intense_dropcap]Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.
[intense_dropcap rtl="0"]38[/intense_dropcap]In your LinkedIn Privacy and Settings page, "Select what others see when you've viewed their profile” to keep it private - or not.
[intense_dropcap rtl="0"]39[/intense_dropcap]In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
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[intense_dropcap rtl="0"]40[/intense_dropcap]Did you know Google+ makes animated .GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
[intense_dropcap rtl="0"]41[/intense_dropcap]Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
[intense_dropcap rtl="0"]42[/intense_dropcap]Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
[intense_dropcap rtl="0"]43[/intense_dropcap]Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
This is the end. There is no more. Why are you still reading?
Okay, maybe you have something to add? I'd love to hear your favorite or most successful social media marketing tactic. Sre I am not the only one.
So, leave your comment below. If you found this useful, please share if on your social profiles.
