Unless you were born today, I'm sure I don't have to tell you what Facebook is and what's it's about. I am also sure I don't have to tell you the incredible traffic potential of facebook.
With millions of users visiting this social whale, there's plenty of traffic to go around and you’re only a few short key strokes away from getting your share.
So let's get to the web traffic hacks for Facebook...
Make It Visual
It's a well know fact that humans tend to be more visual by nature. Given this fact, your content is more likely to spread or go viral if it is of a visual nature. I'm talking about interesting images, or if possible video content. Video is king when it comes to content, so why not take advantage of it?
Pictures or images can draw interest as well. Here's a perfect example; some time back I saw a facebook post that had pictures of outdoor furniture made from wood pallets. Actually my wife was the one that brought it to my attention. They were very cool and an amazing use of something most people throw away.
But these pictures spread quickly, everyone I know liked them. I don't remember the exact number of likes they received, but I know it was ALOT. The more interesting thing is that, the post lead to a book for sale on Amazon on the subject of, well I think you can guess. I am also sure they sold plenty of copies and I'm sure they are still getting sales. Not only can content go viral, it can stay viral for a long time, which means long term traffic.
Make It Interesting
Although I've touched on this earlier, it's important to post content that is interesting. I know this seems like common sense, but it's important enough that it bears repeating. You need to give them a reason to want to share your content. After all, who's going to share boring posts? Who's going to click the "like" button on boring posts? Also, interesting can create buzz about you posts.
Don't be afraid to promote
Now I'm not saying you need to run to the book and spam up the place. That won't get you very far. A better tactic is the occasional promo, and even better if you can weave that promo into your content. That way it will look more natural. I am not saying to trick users; I am saying to be more subtle or tactful with your promotions.
The whole reason I bring this up is because it "seems" most marketers go from one end o the other on the promotional scale. They are either spam machines (which no one "likes"), or they don't want to bother people and they don't promote at all. You just need to find a middle ground and try to make it part of your content. So they want to find you or know more about you or your business, instead of trying to cram it down their throats.
That should get you started on the right track. Of course there are more ways to get traffic from Facebook and other social networks...
